Navigating Selfish People Five Ways to Assess and React to Narcissistic individuals possessing a cold-hearted nature perform not treasure the feelings or needs of others. Their focus lies on their own desires over all else, exhibiting a total lack of compassion. These individuals fail to comprehend the importance of selflessness and unselfish acts towards their human souls. The sole focus remains on satisfying their own desires, mistakenly realizing the hurt they cause upon others. In essence, selfish people are perpetuate a society lacking sympathy as well as kindness.