Self-centered folk possessing a heartless nature perform not value the feelings or needs of others. Their focus lies on their own desires over all else, displaying a complete lack of consideration. These individuals do not understand the importance of altruism and unselfish acts towards their fellow beings. Their only focus lies on satisfying personal requirements, mistakenly realizing the hurt they cause upon others. In essence, selfish people are perpetuate a society lacking sympathy and kindness.